Athletes, enthusiasts and their parents are seeking legitimate, non-banned nutrition and supplementation to safely enhance strength, performance, build muscle, increase agility and mitigate injury. Some athletes are subject to medical conditions and are looking for preventative and integrative, natural solutions. Over-the-counter products, foods and supplements are unregulated and there is no single source for trusted and unbiased scientific information. In addition to this, high school and collegiate football teams are desperately search for sources of new funds. Football formulary forecasts revenue sharing of over $32 million by year five.